May 9, 2011
CONTACT: Tom Cross
Email: cross@gocross.com
Twitter: @techtionary
Phone: 303-594-1694
“All Business is Social”
Social Business College Announces New Social Media Business Solutions Course
Onsite or Online
BOULDER – Social Business College (http://socialbusinesscollege.com) announced the immediate availability of an onsite or online 4-5 hour course on social media, social business, media applications, social business products, social platforms, social gadgets-apps, social business futures, marketing-communications and other topics (see course outline below). Called SMBS-Social Media Business Solutions, "this is an exciting action-packed, results-oriented and bottom-line focused course designed to shorten the sales cycle, reduce customer support costs and improve media-standing reputation for a business of any size," noted Tom Cross CEO. Social Media Solutions is a new introduction to those new to social media, wake-up call to those sitting on the sidelines and ROI focused for those who wonder "where the money" seeking more revenues or seeking lower costs. Instructors are proven marcom-marketing communications SEO-search engine optimization, SEM-search engine marketing, Twitter, Facebook, as well as and certified ConstantConstant experts.
Course topics include:
- Why Marketing, Why Not Just Selling?
- What is Marketing?
- Social Business Models
- B2B-Business-to-Business
- B2C-Business-to-Consumer
- P2P-People-to-People
- SEO/SEM-Search Engine Optimization/Marketing
- PPC-Pay-Per-Click and other Analytics
- Social metrics and ROI-Return on Investment and TCO-Total Cost of Ownership
- Crowdsourcing - right sizing, new business development models
- Four Key Human Communications Paradigms - 1-1, 1-X, X-1, X-X
- Four Key Communications Technology Paradigms - Machine and Artificial Intelligence
- Organizational Marketing - Internal Social Networks - SharePoint, Yammer, Newsgator, etc.
- Social Media Business Corporate Integration
- Enterprise Content Management - Complex Document Content Management - Departmental Groupware
- Process & Business Intelligence
- Groupware - Communications & Collaboration - Wikis, Blogs
- Contact Center Integration and Response - "Constant Courtesy"
- 5 Key Customer Types
- #1 Rule in Customers
- Top-10 Reasons for Social Media Marketing
- Social Media Technology - new or renewed
- New Social Media Technology - Tablets, Machines, Kiosks, AI
- Social Media Apps - iPhones/iPads and others
- Age and Social Media – “You are when you were when”
- Search - Search is NOT Social
- 3 Key Google Search Spaces
- Search Advertising Google Adwords
- Getting to be #1 and, Most Importantly, Staying There
- Analytics - Exact Science ?
- The "New" Google UI-User Interface
- Websites & Social Media Experience
- Why Most Websites Suck
- #1 Rule of Websites
- Social Media Communications Integrated Websites
- Integrated Social Media & Contact Centers
DAY-PART TWO
- Social Media Marketing Defined
- Social Media "Word of Mouth"
- Social Media Shortening & Closing Sales
- It's Free but Your Time is Not Free
- Place - One of the Four Marketing P's - Place, Now Online
- Promotion Types
- Email Marketing
- Event Marketing
- Online Surveys
- Video - YouTube
- Press Releases
- IR – Investor Relations
- White Papers
- Webinars
- Events
- TradeShows
- Magazine Ads
- Billboards
- Newsletters
- Podcasting
- Conference calls
- Webseminars
- Press Conferences
- TV advertising
- Blogs - Why They Work & Why They Fail
- Setting Up a Blog
- Writing for a Blog
- Marketing a Blog
- Stock Media Services
- Creating a Presence on Facebook
- Integrating Facebook with Email and other Tools
- Facebook Integration with Contact Centers
- Twitter 101 - Basics
- Twitter Postings - Do's and Don’ts
- Twitter Winners
- Twitter Tools
- 50+ Real-Life Twitter Case Studies
- Growing Your Business Via Social Media
- Time Management & Social Media
- Measuring Success
- Social Media Security
- Social Media Compliance - Regulatory and Common Sense Rules - SEC-FINRA, PCI, SOX
- More Compliance - SEC Rules 17a-3 17a-4 & NASD Rule 3110
- Staff-User Education, Compliance & Management
- Marketing Tools - EDCAL-Editorial Calendars
- Custom topics such as Chotchkies, coffee cups, pencils, giveaways, etc.
- Next Steps
- Future Trends, Solutions and Technologies
This outline subject to change without notice.
About Social Business College
Social Business College (http://socialbusinesscollege.com) is an independent forum on Social Media Communications Training, MARCOM-Marketing-Communications Applications, Contextual Communications, Media Communications, Social Business Applications, Artificial Intelligence, UC-Unified Communications and next-generation media. Related links include http://socialbusinesswire.com. Solutions include: CrossPinPoints - MARCOM-marketing-communications online calendar (http://www.crosspinpoints.com), Pictagrams - iPhone/iPad apps (http://pictagrams.com), TwitterTutors (http://twittertutors.com) TECHtionary (http://techtionary.com), iMakeupModel (http://imakeupmodel.com) and others.
Social Business College sponsors the Social Business College Summit and other educational events.
