CONTACT: Tom Cross
Email: cross@gocross.com
Phone: 303-594-1694
Twitter - http://twitter.com/techtionary
TwitterTutors web site is http://twittertutors.com
Social Media: Soup to Nuts: Making Sense of It All - Onsite class in Boulder - May 5 & 12
BOULDER – BVSD announces Social Media: Soup to Nuts: Making Sense of It All Onsite class in Boulder - May 5 & 12. B2B, B2C, P2P, SEO, SEM and others are all calls of the wild in the social network marketing world. In this two-session course, you will gain information that will help demystify Facebook, Linkedin, Twitter, Google, and other social media concepts. You will also learn about the financial benefits to you personally and your business professionally. We will discuss more than 50 real-life case studies, how Search Engines work, what are the key customer service/support benefits to Twitter, and what are the top reasons to use Linkedin. Leave class knowing how to increase revenues and market share, and how to reduce customer support costs.
Where: 6600 Arapahoe Road - Boulder, Colorado
When: Thursdays 6:30 pm - 9:00 pm; 2 sessions starting May 5, 2011, ending May 12, 2011
Fee: Tuition: $79.00
For registration - click here - http://bit.ly/hUzbyt
Background - Instructor is Tom Cross - developer of TwitterTutors (http://twittertutors.com) - a MARCOM-marketing-communications provider. For example, here are the Top-10 business benefits of Twitter and online/onsite TwitterTutors Tips training. “Twitter is a very exciting social networking, social media and business opportunity for business and all organizations,” noted Tom Cross – CEO. “We focus our training on key management performance issues such as using Twitter for selling, customer support and communications.” TwitterTutors Tips is an hour of onsite or online actionable information to help organizations realize the potential of Twitter to reduce the sales cycle, reduce customer support costs, react to customer crises in realtime and overall improve customer satisfaction. TwitterCheckUP is an eight category analysis of your Twitter account in three levels – Good, Fair and Poor. TwitterTuneUP is an eight category analysis with a personal written evaluation or written and verbal with Q&A In addition, TwitterTutors Guide to be published in early 2011 will provide an ebook version of the online/onsite training.
Here are our TwitterTutors.com Top-10 Reasons to Twitter for your business, enterprise or organization:
1 – Most important, Twitter is like everything you do, it’s about people. Search is about finding things. You search for things, you buy from people. Even online, you want to make a personal connection with the provider. Because you want to know “if” you buy something from them, the will “be there” to help you if it doesn’t arrive ontime, is broken, needs repair and maybe get a replacement or new one when the time comes. Twitter is all about social, not search. Simply search is where people look (browse-search) for you, whereas, Twitter is all about push out ideas, help, commenting to your fans (followers), letting people know about your business and everything else. Key point is, with Twitter, followers must choose to follow you and can unfollow just as easy.
2 – Upsell – certainly and obviously, you can add “French fries” to your “Happy Meal” product. Customers don’t just want to buy once, they want to buy more and create a “social relationship” with the companies they buy from. One great friend Roger Toennis is building a social networking company called Loyal2me.com based all around customer loyalty and how providers can use loyalty to not just gain but retain customers. In other words, Twitter can help build that “be social, get close” strategy.
3 – Pitchsell – many companies have great “pitchmen” who are in the media “spotlight.” Not even company liked Carl’s Jr. can hire Paris Hilton to “push” their product but every company can have a Twitter-Talent pitching on their behalf. Twitter is very democratic, you build followers “one at a time” and they can with two clicks, unfollow you. If you are boring, not “on target,” not helpful or just waste people’s time with gibberish, then they will unfollow you.
4 – Resell – You can easily test new products or add (resell) other products to your product line quickly and easily. Since Twitter keeps you in touch with your follows instantly you can let them know what you are thinking and while you only have 140-characters, you can easily push them off to your website, blog or link.
5 - Cross-sell - one of the really creative and frankly, very social aspects of Twitter is “cross-selling.” Love the name as it’s my name but cross-selling is being so social you help your followers with other ideas. “You bought those shoes, then this hat, coat, makeup, spa, trip, skincare, iPhone app, car, etc. would go nicely with that.” Cross-selling is helping your customers be better people and in turn be better, more loyal customers to you. At TwitterTutors we think by showing you and telling you all we know, we can help you be more successful whether you use/need our help or not.
6 – Follow-up sales – Are you happy with the product you bought or just merely satisfied. Follow-up is not support, follow-up is about what can I do to help you improve your use, application or train you on the product.
7 – Shorter selling – We have provided tutorials for nearly a decade now proven to reduce the sales cycle. Twitter gets you “in the game” faster than other means. In business, you have, other than your product/service, only two principal means to marketing – time and money. Lady Gaga has been around for seven years but it’s only been a little more than a year that she skyrocketed to success. It may take that long to get your product/service to market. If, however, you have a gazillion dollars, you can let everyone know on the planet today what you have. Twitter gives you a “time warp factor” that can shorter the time to market and the customer sales cycle to purchase the product.
8 – Outselling the competition – if you are not talking (Twittering), they have the “microphone.” Your competitors will be talking to your prospective or current customers without you even walking in the door.
9 – Supporting Selling – This is easy. Twitter not just lets you talk to one customer but to a whole lot of them. Customer service can ruin a business if “by word of mouth” customers talk you down to their friends (remember we listen and believe our friends more than companies). Twitter shows you care, are concerned and willing to take immediate-instant action. This is because Twitter is about the “now,” not later, next week or never. Simply, if you don’t care, then don’t Twitter and your competition will love you for it.
10 - Cool selling – Twittering is actually a lot of fun, shows your customers you are engaged in social networking, social media and “with it” when it comes to innovative marcom-marketing-communications.
In conclusion, here are our Top-10 reasons to Twitter, you may argue with them or come up with your own but you are now a lot smarter about Twitter than you were even a little more than a minute ago.
We will leave you with one of Top-10 TwitterTutorsTips – rewrite it. Abe Lincoln rewrote the Gettysburg Address many times until he got it right and it has lasted quite a long time. Just because you can say it in 140 characters, rewrite at least one time from a different angle and you can learn that re-writing is almost as important as writing.
TwitterTutors provides:
-Top-10 TwitterTutorsTips for Business Success via onsite and online
- 101 Introduction, Team, Business Case, Why Twitter?
- 201 ProTips - Tips, techniques and tools
-TwitterTutors Guidebook – available in early 2011
-TwitterCheckup – an eight-category analysis of your Twitter site in Good, Fair, Bad levels
-TwitterTuneUP – an eight-category analysis of your Twitter site with recommendations – delivered two ways:
1) personal written evaluation and 2) written-verbal evaluation with Q&A.
- Twitter Analysis and consulting - if you HATE Twittering, blogging, and article writing, don't get it, but believe it is important, we will do it for you.
- MARCOM-marketing communications - AdWords SEO, customer case studies, webseminars, public relations, press releases, event planning including conferences with exhibitors and product/partner rollout, training - development and delivery, executive speeches and White Papers, we have proven "award-winning" results. To schedule email cross@gocross.com.
Our twitter accounts are http://twitter.com/techtionary and http://twitter.com/beautyapps.
EDITOR NOTE: Our courses, consulting and services are NOT about Adder programs, getting you followers by spam techniques and other questionable activities such as automated money-making activities.
ABOUT
TwitterTutors (http://twittertutors.com) is a training and Twitter services group with news and views on Twitter technologies, services, channel partners, developers, providers, cell apps and other players. TwitterTutors is produced by TECHtionary.com.
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