CONTACT: Tom CrossEmail: cross@gocross.com
Twitter: @techtionary
Phone: 303-594-1694
Select from more than 150+ Topics for Your Social Media Consultation Call value $150, free with each annual purchase of iREcal, iComCal or CrossPinPoints for only $45.
Get social media smart and close business real estate business faster,
engage public communications, increase marcom performance today and we will Twitter/Blog about you too.
The following are some of the topics available for the Special Social Media Consultation with each purchase of iREcal, iComCal or CrossPinPoints. You can pick from 150+ Topics and 200+ Slides in the Social Media Business Solutions Course, please email cross@gocross.com to schedule for the one hour consultantation. The complete course is available for onsite or webseminar delivery (see below the topics for details).
Topics include:- Why Marketing, Why Not Just Selling?
- What is Marketing?
- Social Business Models
- B2B-Business-to-Business
- B2C-Business-to-Consumer
- P2P-People-to-People
- SEO/SEM-Search Engine Optimization/Marketing
- PPC-Pay-Per-Click and other Analytics
- Social metrics and ROI-Return on Investment and TCO-Total Cost of Ownership
- Crowdsourcing - right sizing, new business development models
- Four Key Human Communications Paradigms - 1-1, 1-X, X-1, X-X
- Four Key Communications Technology Paradigms - Machine and Artificial Intelligence
- Corporate, Internal & Organizational Social Networks - Communications/Collaboration, Process & Business Intelligence, Individual, Content Management
- Social Media Business Corporate Integration
- Enterprise Content Management - Complex Document Content Management - Departmental Groupware
- Process & Business Intelligence
- Groupware - Communications & Collaboration - Wikis, Blogs
- Organizational Marketing - Internal Social Networks - SharePoint, Yammer, Newsgator, etc.
- Contact Center Integration and Response - "Constant Courtesy"
- New Tools - Acquire, Connect, Engage, and Grow
- 5 Key Customer Types
- #1 Rule in Customers
- Top-10 Reasons for Social Media Marketing such as:
- Start selling
- Upsell
- Pitch-sell
- Re-sell
- Cross-sell
- Followup selling
- Shorter selling
- Outselling
- Support selling - "constant courtesy"
- Cool selling
- Today's technology is not tomorrow's technology
- Ways "pads" support mobile marketing communications
Social Media Technology - new or renewed
- New Social Media Technology - Tablets, Machines, Kiosks, AI
- Social Media Mobile Apps - iPhones/iPads and others
- Age and Social Media – “You are when you were when”
- In the beginning - domains names
- Alexa
- Search - Search is NOT Social
- 3 Key Google Search Spaces
- Search Advertising Google Adwords
- Getting to be #1 and, Most Importantly, Staying There
- Analytics - Exact Science?
- The "New" Google UI-User Interface
- Websites & Social Media Experience
- Why Most Websites Suck - "If your website sucks, they think you do to"
- #1 Rule of Websites
- Social Media Communications Integrated Websites
- Integrated Social Media & Contact Centers
- Getting In & Staying On the Mind of Your Customers" Strategic Customer Assessments
In Top-10 Assessment Areas Using the CrossNetPoints Model
1 – Customer
2 – Content
3 - Media Channels
4 - Channels of Distribution
5 – Apps
6 – Technology
7 – Organization
8 - Brand
9 – Random
10 - Vision
- Social Media Marketing Defined
- Social Media "Word of Mouth"
- Social Media Shortening & Closing Sales - Endorsements to Purchase Cycles
- It's Free but Your Time is Not Free
- Place - One of the Four Marketing P's - Place, Now Online
- Timing is Everything - Integrated Communications Calendars
- Benefits of Sharing
- Social Media Marketing - Best Practices
- Goals
- Dis-engaging "Lurkers"
- Creating a Social Media Presence
- Where are Your Customers?
- Promotion Types
- Email Marketing - 6 Functions it fulfills for Social Media
- Email Marketing Metrics - Measuring What You Mail
- Newsletters
- Events & Event Marketing
- Online Surveys
- Investor/Stakeholder/Community Relations
- White Papers
- Webinars
- TradeShows
- Print & Magazine Ads
- Billboards
- Podcasting
- Conference calls
- Press Conferences
- TV advertising
- Press Releases
- Building a Presence
- Video - YouTube
- Your First Words - Content is Everything
- Focusing Your Presence
- Blogs
- Blogs - Why They Fail
- Setting up a Blog
- Writing for a Blog
- Marketing a Blog
- URL Shorteners
- Stock Photo-Video-Image Services - Picture is worth a lot of words
- Basic Anatomy of Facebook Page
- Facebook for Business
- Anatomy of Contact Center Facebook Integration
- Facebook Advertising and Marketing
- Facebook business case studies
- Creating a Presence on Linkedin
- Basic Anatomy of Linkedin Page
- Linkedin Integration with Email Marketing
- Basic Anatomy of Twitter
- Creating a Presence Using Twitter
- Avoid Being a "Twit" on Twitter
- Google+ - Google Circles and 1+
- "Other" Social Media Technologies - so many, so little time.
- Building Your Social Marketing Network
- Integrating Twitter with Newsletter (Email), Facebook, Blogs, etc.
- Growing Virally, not Socially
- #1 Rule of Content is …..
- Being the Expert
- Social Media Don'ts - At Least if you're Not Lady Gaga
- Reuse, Reuse, Reuse
- A Few of 50 Real-Life ROI Case Studies - What Really Works?
- Measuring Your Own Success
- Like Exercise Do It Daily
- Let Tools Help Manage
- What To Monitor
- Responding to the Negative
- Social Media Marketing Success
- Social Media Success for SMB - B2B, B2C, P2P
- Social Media Security
- Social Media Compliance - Regulatory and Common Sense Rules - SEC-FINRA, PCI, SOX
- More Compliance - SEC Rules 17a-3 17a-4 & NASD Rule 3110
- Future Trends, Solutions and Technologies
Course can be customized and outline subject to change without notice.
These topics are part of an Onsite Course or Online Via Webseminar
Social Business College (http://socialbusinesscollege.com) is an onsite or online 3-6-8 hour course on social media, social business, media applications, social business products, social platforms, social gadgets-apps, social business futures, marketing-communications and other topics (see course outline below).
Called SMBS-Social Media Business Solutions, "this is an exciting action-packed, results-oriented and bottom-line focused course designed to shorten the sales cycle, reduce customer support costs and improve media-standing reputation for a business of any size," noted Tom Cross CEO.
Social Media Business Solutions is a new introduction to those new to social media, wake-up call to those sitting on the sidelines and ROI focused for those who wonder "where the money" seeking more revenues or seeking lower costs. Instructors are proven marcom-marketing communications SEO-search engine optimization, SEM-search engine marketing, Twitter, Facebook, as well as and certified ConstantConstant experts.
About Social Business College
Social Business College (http://socialbusinesscollege.com) is an independent forum on Social Media Communications Training, MARCOM-Marketing-Communications Applications, Contextual Communications, Media Communications, Social Business Applications, Artificial Intelligence, UC-Unified Communications and next-generation media. Related links include http://socialbusinesswire.com. Solutions include: CrossPinPoints - MARCOM-marketing-communications online calendar (http://www.crosspinpoints.com) , Pictagrams - iPhone/iPad apps (http://pictagrams.com), TECHtionary (http://techtionary.com), iMakeupModel (http://imakeupmodel.com) and others.
Social Business College sponsors the Social Business College Summit and other educational events.
# # #
No comments:
Post a Comment