Gossip - The Accelerated Velocity of Terminal Inexactitude

We all know that dull news travels like a snail mail and gossip faster than warp drive. One of our favorite examples comes from the all-too-true movie Easy A starring Emma Stone. Three times in the movie, the director shows us the speed of gossip which Emma calls The Accelerated Velocity of Terminal Inexactitude. In this two part series we explore the "hit like a tornado" impact of bad gossip and next time we will explore how to create "buzz" to warp drive your message for maximum impact for the better. Photo Courtesy Sony. Denise Lones, founder and owner of the successful real estate marketing group The Lones Group, was in the midst of building a successful business when she noticed a competitor was using a trademark that looked suspiciously similar to her zebra-themed trade dress. When she confronted the competing business about it, she found herself blindsided by the reaction. False accusations, a lawsuit and personal threats occurred in rapid fire succession, causing great personal stress and damage to her business’s reputation. A successful business results from hard work and effective business-building techniques. One of the most important business-building techniques is a solid reputation. As you’ve worked on the growth of your business, no doubt, you’ve worked equally hard to establish a positive and solid reputation, too. A good reputation in the business community and with your customers requires effort, a focus on customer satisfaction and effective marketing campaigns. When a disgruntled/dishonest former employee, an unhappy customer or a person who wants to sabotage your success starts spreading gossip and negativity about your business, it can quickly damage the reputation you’ve worked so hard to earn. According to Entrepreneur Magazine Online, technology can cause this type of damage to quickly increase as false information begins to dominate computer search engine results pertaining to your business. The sooner you put an end to gossip and begin working on repairing the damage caused by it, the more quickly you can regain your excellent reputation. Include these considerations in your plans as you clean up the damage and prevent it from progressing.

• Actions Speak Louder Than Words. The Shady Maple Smorgasbord, a Mennonite-owned restaurant in Pennsylvania, was threatened by boycotts and loss of business when they were falsely accused of denying military members service in their restaurant. Even though Mennonites are known for their stance against military action, the Shady Maple was always happy to serve those fighting for our country. To counteract the damaging rumor, the owners offered a 25 percent Veteran’s Day discount to active military members as well as veterans. Their positive action worked. More than 17,000 customers dined at the restaurant over a two-day period, showing that actions have incredible power to dispel falsehoods.
• Counteract With Positivity. Use your business’s blog, email newsletters and social media venues to spread positive reviews and feedback from customers, vendors and employees. The more you can do to build your positive image, the sooner gossip will fade to the background. Next week we try to get our arms around that concept, though often good buzz gossip is just luck that someone notices all the good you do.
• Consult Professional Damage Control. Companies such as Profile Defenders, Reputation.com and your business legal counsel and others that offer businesses the service of conducting damage control and helping to rebuild a positive reputation. By optimizing search engine keywords and terms, and producing effective business-building blog posts and social media content, companies of this nature can help your business regain previous status by generating content that sheds a more positive light on your business.

Recovering from the damage caused by gossip and false accusations can be difficult at best and traumatic at worst. Doing your best to repair your business reputation is not just a matter of necessity; it’s often a matter of principle, too. There’s no reason why someone else’s malicious behavior should ruin years of hard work. In addition to being proactive, these steps can help you clean up the mess created by gossip and restore the reputation you worked so hard to build. Sponsored by iFlipTips.

iMakeupMirror Review - iPhone4 App

This is an independent review by Andrea M. "I was introduced to the iMakeupMirror application today for my iPhone4 and I have to say that I haven't found an app like this one since owning my iPhone. The iMakeupMirror illuminates the screen and enables me to see myself even in the darkest of clubs, bathrooms, or restaurants. As a busy writer who is involved in several local activities I find myself running from place to place when I'm not typing away. From the laptop, to the gym, to a meeting with clients; sometimes I literally pack a bag in the morning and live out of it all day.

This is where the iMakeupMirror has come in handy on numerous occasions. Instead of remembering to pack an extra mirror or compact in my bag that could potentially shatter or break and make a dusty mess in my purse, I simply switch to this app on my phone when a mirror isn't in sight and I need to check myself out. We all know how embarrassing it could be to meet a friend or client after lunch and realize that there's something in your teeth. With this application I don't have to worry about that ever again. I can take a look after every meal when I'm on the go.

I also travel a lot so the iMakeupMirror has been useful when I'm on the plane or waiting for a cab. If you've ever had to go from the airport to a meeting whether it's business or pleasure you want to look your best. The lines are often long for bathrooms, and your make-up bag is tucked away in your suitcase because of TSA regulations. This is when the iMakeupMirror saves the day. You can simply whip it out, do a touch up, smooth fly away hairs, or check your smile before you go. I know that I have had a powder compact burst in my bag a time or two and the experience is messy, costly and overall just a pain. This application completely eliminates the risk of that small tragedy happening.

Excessive clutter in my bag is another reason I love the iMakeupMirror. I like to carry a small bag whenever possible so having this on my phone eliminates the need to try to fit in a separate mirror. If I do carry a large bag and have to carry several items such as a phone, compact, lipstick, wallet, etc., they seem to get lost in the bottom. Having my phone do double duty in this department is great for eliminating another item to clutter the bottom of my bag.

I've also used the iMakeupMirror in a dark club and it worked wonderfully. I was able to reapply lip-gloss without smearing it everywhere and I didn't have to wait in line to use the bathroom mirror. Plus, I was able to carry a sexy little clutch because the only mirror I needed was already in my phone. On a scale from 1-10 on usefulness I'd give this app a 9. It's incredibly handy, and you don't necessarily look like you're looking in a mirror while you're using it (which I love). People assume you're just looking at your phone. If you haven't tried it, please do. Your face will thank you."

ChicsTech Blog Expanded

FOR IMMEDIATE RELEASE
December 14, 2011
CONTACT: Tom Cross
Email: cross@gocross.com
Twitter: @beautyapps
Phone: 303-594-1694
Website: http://chicstech.com



ChicsTech Blog Expanded
Expanded Media Coverage of Cool Chics Tech, iPhone/iPad Apps, Fashion, Beauty, Makeup, Skincare Coverage and other new topics


BOULDER - ChicsTech (http://chicstech.com) website announces expanded twice weekly blog news articles on tech, chictech, techpics, techapps, photos & other ideas. ChicsTech is part of a suite of makeup and beauty iPhone apps such as iCompactMirror, iMakeupMirror and Pictagrams - all available on iPhone3/iPhone4/iPhon4s and iPad2. With each of these apps, you can quickly select either the front or rear camera with zoom options, snap the pic and post to Facebook, Twitter, save in iPhone library and email with one-touch.

In addition, ChicsTech.com has expanded its coverage on techtips on tech, beauty, fashion, skin care, blogging, social networking and other topics.
Topics include:
- Cool Chics Tech
- iApps
- Fashion Pics
- Makeup Shopping
- Designers
- Magazines-Media Channels
- Fashion Style
- Skincare & Beauty Advice
- Cosmetic Procedures
- Lifestyle Performance Yoga
- Makeup & Image Artisans
- Hot Models

About

ChicsTech is marketing communications social media group for iMakeupModel, iCompactMirror & Pictagrams for iPhone3/4 and iPad2 beauty apps (http://imakeupmirror.com). Designed for the "girl on the go," iMakeupMirror, iCompactMirror & Pictagrams App turns your phone into a lighted mirror with zoom. With these apps, the always "in hand" iPhone4 eliminates handbag clutter and can be used anywhere you go! iMakeupMirror, iCompactMirror & Pictagrams are available on the new iPhone3/4 and iPad2 brings the portability of a makeup mirror to your phone.

Case and Cases and Still More Cell Cases

Have you forgotten to accessorize your most important and most loved accessory? iPhone cases and covers have become the rage among fashionistas, style bloggers, geeks and even stylish soccer moms. Why? Major fashion designers have taken it upon themselves to dress your phone using the same style and quality they might normally reserve for their shoe line.

Whether you follow trends or not, your phone is somewhere you shouldn't skimp. A case protects the phone, makes it easier to hold and less likely to be dropped. Plus, when it's all dressed up and; looks as cool as some of these covers do, you'll want to leave it on the table instead of buried in your purse or pocket. The downside? The covers can be pricey (the most expensive one in this article is $130) and with how "out there" some of them are, you'll likely want a new one in 6-8 weeks when you just plain and simple get tired of looking at it.

Even if you aren't one for trends, you just spend upwards of $200 on your phone. Protect it. Enjoy it. Make it cooler to have an iPhone than it already is. There's something for everyone from edgy or hippy to ultra-feminine so make your iPhone one of your coolest accessories with one of these cases or covers.

Cases for the Nerd

So Cute It's Scary (that's the name, we swear) case from Case-Mate for $28.



This is excellent. The cases that look like something else are so cool. Check out the Retro Cassette tape iPhone case for $25.



Cases and covers with an edge

Marc by Marc Jacobs Panther iPhone 4 cover for $38



Not for the faint of heart, the Jagger Edge Fur iPhone cover is a cool $130. Is it a small animal that jumped inside your purse? Is it a mouse your brother put there to scare you? Keep them guessing. No one will know.



The Mr. and Miss iPhone covers from Marc Jacobs for $38 each might not look like a small animal but they are still a little out there. The Mr. case looks a little like the doctor from a Nightmare Before Christmas, right?

Hippy Style

Life, Nature, Love case from FreeCity. Urban, cool meets techno gadget and it looks a little eco-hipster as well. Find it here for $35.



One of the hottest accessory designers, Tory Burch, moved into the gadget realm with this iPhone cover for $48.



Girly iPhone covers from the major fashion houses

Moving below the $30 price point is Diane Von Furstenberg with the Love is Life iPhone case for $28.



The cheapest cover so far, this leopard sequin case from Forever 21 likely isn't built to last but is definitely a show-stopper while it does. For $9, glitter your heart out.



Continuing with the animal print theme, check out the leather Abas snap on case for $19.



And maybe the most feminine of all, the Juicy Couture "All that Glitters" case is $38.



*Photos courtesy of ShopBop, ModCloth and Endless via RewardStyle. Emily Aldrege Author is an authorized RewardStyle blogger.

Social Media Consultation Call value $150, Free with each annual purchase of iREcal, iComCal or CrossPinPoints for only $45.

Click here for website for all solutions.


CONTACT: Tom Cross
Email: cross@gocross.com
Twitter: @techtionary
Phone: 303-594-1694

Select from more than 150+ Topics for Your Social Media Consultation Call value $150, free with each annual purchase of iREcal, iComCal or CrossPinPoints for only $45.

Get social media smart and close business real estate business faster,
engage public communications, increase marcom performance today and we will Twitter/Blog about you too.

The following are some of the topics available for the Special Social Media Consultation with each purchase of iREcal, iComCal or CrossPinPoints. You can pick from 150+ Topics and 200+ Slides in the Social Media Business Solutions Course, please email cross@gocross.com to schedule for the one hour consultantation. The complete course is available for onsite or webseminar delivery (see below the topics for details).
Topics include:
- Why Marketing, Why Not Just Selling?
- What is Marketing?
- Social Business Models
- B2B-Business-to-Business
- B2C-Business-to-Consumer
- P2P-People-to-People
- SEO/SEM-Search Engine Optimization/Marketing
- PPC-Pay-Per-Click and other Analytics
- Social metrics and ROI-Return on Investment and TCO-Total Cost of Ownership
- Crowdsourcing - right sizing, new business development models

- Four Key Human Communications Paradigms - 1-1, 1-X, X-1, X-X
- Four Key Communications Technology Paradigms - Machine and Artificial Intelligence
- Corporate, Internal & Organizational Social Networks - Communications/Collaboration, Process & Business Intelligence, Individual, Content Management
- Social Media Business Corporate Integration
- Enterprise Content Management - Complex Document Content Management - Departmental Groupware
- Process & Business Intelligence
- Groupware - Communications & Collaboration - Wikis, Blogs
- Organizational Marketing - Internal Social Networks - SharePoint, Yammer, Newsgator, etc.
- Contact Center Integration and Response - "Constant Courtesy"

- New Tools - Acquire, Connect, Engage, and Grow
- 5 Key Customer Types
- #1 Rule in Customers
- Top-10 Reasons for Social Media Marketing such as:
- Start selling
- Upsell
- Pitch-sell
- Re-sell
- Cross-sell
- Followup selling
- Shorter selling
- Outselling
- Support selling - "constant courtesy"
- Cool selling
- Today's technology is not tomorrow's technology
- Ways "pads" support mobile marketing communications
Social Media Technology - new or renewed
- New Social Media Technology - Tablets, Machines, Kiosks, AI
- Social Media Mobile Apps - iPhones/iPads and others
- Age and Social Media – “You are when you were when”

- In the beginning - domains names
- Alexa
- Search - Search is NOT Social
- 3 Key Google Search Spaces
- Search Advertising Google Adwords
- Getting to be #1 and, Most Importantly, Staying There
- Analytics - Exact Science?
- The "New" Google UI-User Interface
- Websites & Social Media Experience
- Why Most Websites Suck - "If your website sucks, they think you do to"
- #1 Rule of Websites
- Social Media Communications Integrated Websites
- Integrated Social Media & Contact Centers

- Getting In & Staying On the Mind of Your Customers" Strategic Customer Assessments
In Top-10 Assessment Areas Using the CrossNetPoints Model

1 – Customer
2 – Content
3 - Media Channels
4 - Channels of Distribution
5 – Apps
6 – Technology
7 – Organization
8 - Brand
9 – Random
10 - Vision


- Social Media Marketing Defined
- Social Media "Word of Mouth"
- Social Media Shortening & Closing Sales - Endorsements to Purchase Cycles
- It's Free but Your Time is Not Free
- Place - One of the Four Marketing P's - Place, Now Online

- Timing is Everything - Integrated Communications Calendars
- Benefits of Sharing
- Social Media Marketing - Best Practices
- Goals
- Dis-engaging "Lurkers"
- Creating a Social Media Presence
- Where are Your Customers?
- Promotion Types
- Email Marketing - 6 Functions it fulfills for Social Media
- Email Marketing Metrics - Measuring What You Mail
- Newsletters
- Events & Event Marketing
- Online Surveys
- Investor/Stakeholder/Community Relations
- White Papers
- Webinars
- TradeShows
- Print & Magazine Ads
- Billboards
- Podcasting
- Conference calls
- Press Conferences
- TV advertising
- Press Releases
- Building a Presence
- Video - YouTube
- Twitter
- Linkedin
- Your First Words - Content is Everything
- Focusing Your Presence
- Blogs
- Blogs - Why They Fail
- Setting up a Blog
- Writing for a Blog
- Marketing a Blog
- URL Shorteners
- Stock Photo-Video-Image Services - Picture is worth a lot of words
- Facebook
- Basic Anatomy of Facebook Page
- Facebook for Business
- Anatomy of Contact Center Facebook Integration
- Facebook Advertising and Marketing
- Facebook business case studies
- Creating a Presence on Linkedin
- Basic Anatomy of Linkedin Page
- Linkedin Integration with Email Marketing
- Twitter
- Basic Anatomy of Twitter
- Creating a Presence Using Twitter
- Avoid Being a "Twit" on Twitter
- Google+ - Google Circles and 1+
- "Other" Social Media Technologies - so many, so little time.
- Building Your Social Marketing Network
- Integrating Twitter with Newsletter (Email), Facebook, Blogs, etc.
- Growing Virally, not Socially
- #1 Rule of Content is …..
- Being the Expert
- Social Media Don'ts - At Least if you're Not Lady Gaga
- Reuse, Reuse, Reuse
- A Few of 50 Real-Life ROI Case Studies - What Really Works?
- Measuring Your Own Success
- Like Exercise Do It Daily
- Let Tools Help Manage
- What To Monitor
- Responding to the Negative
- Social Media Marketing Success
- Social Media Success for SMB - B2B, B2C, P2P
- Social Media Security
- Social Media Compliance - Regulatory and Common Sense Rules - SEC-FINRA, PCI, SOX
- More Compliance - SEC Rules 17a-3 17a-4 & NASD Rule 3110
- Future Trends, Solutions and Technologies


Course can be customized and outline subject to change without notice.
These topics are part of an Onsite Course or Online Via Webseminar

Social Business College (http://socialbusinesscollege.com) is an onsite or online 3-6-8 hour course on social media, social business, media applications, social business products, social platforms, social gadgets-apps, social business futures, marketing-communications and other topics (see course outline below).
Called SMBS-Social Media Business Solutions, "this is an exciting action-packed, results-oriented and bottom-line focused course designed to shorten the sales cycle, reduce customer support costs and improve media-standing reputation for a business of any size," noted Tom Cross CEO.

Social Media Business Solutions is a new introduction to those new to social media, wake-up call to those sitting on the sidelines and ROI focused for those who wonder "where the money" seeking more revenues or seeking lower costs. Instructors are proven marcom-marketing communications SEO-search engine optimization, SEM-search engine marketing, Twitter, Facebook, as well as and certified ConstantConstant experts.

About Social Business College
Social Business College (http://socialbusinesscollege.com) is an independent forum on Social Media Communications Training, MARCOM-Marketing-Communications Applications, Contextual Communications, Media Communications, Social Business Applications, Artificial Intelligence, UC-Unified Communications and next-generation media. Related links include http://socialbusinesswire.com. Solutions include: CrossPinPoints - MARCOM-marketing-communications online calendar (http://www.crosspinpoints.com) , Pictagrams - iPhone/iPad apps (http://pictagrams.com), TECHtionary (http://techtionary.com), iMakeupModel (http://imakeupmodel.com) and others.
Social Business College sponsors the Social Business College Summit and other educational events.
# # #

Flat and Fabulous Unless Your Social Life is Flat As Well

I got an email about a girl wanting implants but peer pressure from other girls gave her concern and other flat-chested girls saying being "flat is fine." I wrote to the "flat and fabulous," saying you may be flat and loving it but breast implants are not just for enlargement, they are for reconstruction from breast cancer, rebuilding from the often extreme deflation after pregnancy (mommy makeover) or weight loss, correction due to natural mis-alignment (body deformity) and many other good reasons. Hopefully you are perfect but so many women aren't and maybe you could take a moment to understand the benefits rather than make all women who get implants feel worse.

Customer Loyalty Program Rockit Launches New Website and New Customer Programs

Communicate with Customers in Text-SMS, Vmail and Email

Rockit is an easy, fast and profitable way for businesses to use social media and mobile technologies to reach, reward and retain their most loyal customers.
It's time to stop giving deep discounts to deal-hunting strangers. It's time to focus on rewarding loyal customers who spend more, spend more often and refer favorite businesses to their friends.
It's time to shake things up. It's time to Rockit - click here.

Get onboard Rockit and get your most loyal customers to visit you more often and make more purchases. With Rockit the customer is in complete control so you can "launch a Rockit" at any time with zero concern about sending annoying "blast advertising" messages. Rockit 's "Patent-Pending "Consumer-Controlled Engagement Engine" instantly starts building you a bigger and more engaged base of loyal customers. Step out of the stone-age and boldly take the giant leap forward into a better way of communicating with your most profitable customers. It's time to lift your business profits to greater heights.

iLifeLooks - Life LookBooks & LifeLines - Coming Soon - Personal Life Lookbooks, Scapbook, Memory Book, Diary for iPhone, iPad & Internet

BOULDER - iLifeLooks (http://ilifelooks.com) announces new iPhone3/4, iPad2 & internet application coming soon. “Essentially you can easily create iLookBooks and then add iLookLines of pics, videos, and captions. Then you can share individual iLookBook or more with your friends privately and with timeout function (such as a week or month). You can also post pics from iLifeLooks to Facebook, Twitter, save in iPhone library and email with one-touch,” noted Tom Cross CEO. iLifeLooks is part of a family of fashion, beauty, makeup and lifestyle apps and exciting content on the iMakeupModel website (http://imakeupmodel.com). For example, with iMakeupMirror, iCompactMirror and Pictagrams you can quickly select either the front or rear camera with zoom options, snap the pic and post to Facebook, Twitter, save in iPhone library and email with one-touch.

Follow iLifeLooks on Twitter at http://twitter.com/BeautyApps

About

iLifeLooks is part of a suite of products including Pictagrams, iCompactMirror and iMakeupMirror already available on iTunes. iMakeupModel develops iPhone3/4 and iPad2 beauty apps such as iMakeupMirror and iCompactMirror (http://imakeupmodel.com). Both are designed for the "girl on the go," iCompactMirror and iMakeupMirror App turns your phone into a lighted mirror with zoom. With the iMakeupMirror, the always "in hand" iPhone4 eliminates handbag clutter and can be used anywhere you go. Both are available on the new iPhone3/4 and iPad2 brings the portability of a makeup/compact mirror as well as picture sharing right in your hand anywhere, anytime.

iCompactMirror 2.0 - Now Available on iTunes - One-Touch Pic Post to Twitter, Facebook, Email & Library App

FOR IMMEDIATE RELEASE
May 30, 2011
CONTACT: Tom Cross
Email: cross@gocross.com
Twitter: @beautyapps
Phone: 303-594-1694
Website: http://imakeupmodel.com

iCompactMirror 2.0 - Now Available on iTunes
New Background Mirror Colors
Improved Feature Access
One-Touch Pic Post to Twitter, Facebook, Email & Library App
& Expanded Media Coverage of Cool Chics Tech, iPhone/iPad Apps, Fashion, Beauty, Makeup, Skincare Coverage and other new topics

iMakeupModel.com (http://imakeupmodel.com) website has daily Chic Tech, Makeup photos & other ideas


BOULDER - iMakeupModel announces new and enhanced version of announced today the immediate availability of iCompactMirror - an iPhone3/4 & iPad2 application. “Essentially you can quickly select either the front or rear camera with zoom options, snap the pic and post to Facebook, Twitter, save in iPhone library and email with one-touch,” noted Tom Cross CEO.
iCompactMirror is part of a family of fashion, beauty, makeup and lifestyle apps and exciting content on the website is iMakeupModel.com. Easily you can quickly select either the front or rear camera with zoom options, snap the pic and post to Facebook, Twitter, save in iPhone library and email with one-touch.

iCompactModel app users express their exciting:
- Sharing an outfit or gift before I buy it with my friends, is really sweet.
- Always on the go, and this lets me check my face and outfit anytime.
- Sharing ideas with friends is such a nice way to be friends.
- I can touch up my face anywhere day, nice, car, anywhere even the mountain top.
- The iCompactMirror lighting options makes checking makeup easy so I can always look my best!
- As real glass mirrors reverse the image, iCompactMirror is the only one that is a real mirror.
- Makes going out even more fun as I can share pics with friends anywhere.
- iCompactMirror is the quintessential makeup mirror."
- iCompactMirror app is always in my hand and I can always look my best.

In addition, iMakeupModel.com has expanded its coverage on beauty, fashion, skin care, blogging, social networking.
Topics include:
- Cool Chics Tech
- iApps
- Today's Fashion Pic
- Today's iMakeupModel
- Makeup Shopping
- Designers
- Magazines-Media Channels
- Fashion Style
- Skincare & Beauty Advice
- Cosmetic Procedures
- Lifestyle Performance Yoga
- Makeup & Image Artisans
- Hot Models

Starting at $.99 cents, the iCompactMirror or iMakeupMirror is the best investment a girl can make to keep that fresh appearance all day and night.
iCompactMirror and iMakeupMirror are available on the new iPhone3/4 and iPad2 today.

Click here to buy: http://itunes.apple.com/us/app/icompactmirror/id380226946?mt=8

Daily makeup photos and ideas can be found at http://www.imakeupmirror.com.

Follow iMakeupMirror on Twitter at http://twitter.com/BeautyApps

About

iMakeupModel develops iPhone3/4 and iPad2 beauty apps such as iMakeupMirror (http://imakeupmirror.com). Designed for the "girl on the go," the iMakeupMirror App turns your phone into a lighted mirror with zoom. With the iMakeupMirror, the always "in hand" iPhone4 eliminates handbag clutter and can be used anywhere you go! iMakeupMirror, available on the new iPhone3/4 and iPad2 brings the portability of a makeup mirror to your phone.



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iMakeupModel Announces New Version of iMakeupMirror 2.0 One-Touch Pic Post to Twitter, Facebook, Email & Library App

FOR IMMEDIATE RELEASE
May 10, 2011
CONTACT: Tom Cross
Email: cross@gocross.com
Twitter: @beautyapps
Phone: 303-594-1694

iMakeupModel Announces New Version of iMakeupMirror 2.0
One-Touch Pic Post to Twitter, Facebook, Email & Library App

& Expanded Media Coverage of Cool Chics Tech, iPhone/iPad Apps, Fashion, Beauty, Makeup, Skincare Coverage and other new topics

iMakeupModel.com (http://imakeupmodel.com) website has daily Chic Tech, Makeup photos & other ideas

BOULDER - iMakeupModel announces new and enhanced version of announced today the immediate availability of an iPhone3/4 & iPad2 application. “Essentially you can quickly select either the front or rear camera with zoom options, snap the pic and post to Facebook, Twitter, save in iPhone library and email with one-touch,” noted Tom Cross CEO.

iMakeupModel app users echo the same sentiment:
“this cool app makes touch up easy," Lauren.
"I’m always on the go and iMakeupMirror puts a mirror in my hand anytime," Erin - triathlete.
"At night, in bars, in the restroom, on the plane . . ., I can touch up my face anywhere," Leslie.
"The iMakeupMirror lighting options makes checking makeup easy so I can always look my best!"
“It’s the only mirror that lets you see yourself as you really are, as glass mirrors reverse the image.”

"I can't live without it, let's me see me and spy on the boys around me with my iMakeupMirror,"
"So cool, so fast, so in your face."
"F-- this is an exciting app," this just-in about the new iMakeupMirror app for the iPhone4.
“iMakeupMirror is the quintessential makeup mirror."
"I'm always checking my makeup and the iMakeupMirror app is always in my hand."

In addition, iMakeupModel.com has expanded its coverage on beauty, fashion, skin care, blogging, social networking.
Topics include:
- Cool Chics Tech
- iApps
- Today's Fashion Pic
- Today's iMakeupModel
- Makeup Shopping
- Designers
- Magazines-Media Channels
- Fashion Style
- Skincare & Beauty Advice
- Cosmetic Procedures
- Lifestyle Performance Yoga
- Makeup & Image Artisans
- Hot Models
and other topics Cross CEO.
There are already more than 40 top bloggers, 50 different shopping sites, 20 Makeup Artisans and adding more site links daily.
The website is http://imakeupmodel.com

Starting at $.99 cents, the iMakeupMirror or iMakeupMirror is the best investment a girl can make to keep that fresh appearance all day and night. iMakeupMirror and iMakeupMirror are available on the new iPhone3/4 and iPad2 today.

Click here to buy: http://itunes.apple.com/us/app/imakeupmirror/id379186264?mt=8

Daily makeup photos and ideas can be found at http://www.imakeupmirror.com.

Follow iMakeupMirror on Twitter at http://twitter.com/BeautyApps



About

iMakeupModel develops iPhone3/4 and iPad2 beauty apps such as iMakeupMirror (http://imakeupmirror.com). Designed for the "girl on the go," the iMakeupMirror App turns your phone into a lighted mirror with zoom. With the iMakeupMirror, the always "in hand" iPhone4 eliminates handbag clutter and can be used anywhere you go! iMakeupMirror, available on the new iPhone3/4 and iPad2 brings the portability of a makeup mirror to your phone.

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Social Business College Announces New Social Media Business Solutions Course

FOR IMMEDIATE RELEASE
May 9, 2011
CONTACT: Tom Cross
Email: cross@gocross.com
Twitter: @techtionary
Phone: 303-594-1694



“All Business is Social”

Social Business College Announces New Social Media Business Solutions Course
Onsite or Online

BOULDER – Social Business College (http://socialbusinesscollege.com) announced the immediate availability of an onsite or online 4-5 hour course on social media, social business, media applications, social business products, social platforms, social gadgets-apps, social business futures, marketing-communications and other topics (see course outline below). Called SMBS-Social Media Business Solutions, "this is an exciting action-packed, results-oriented and bottom-line focused course designed to shorten the sales cycle, reduce customer support costs and improve media-standing reputation for a business of any size," noted Tom Cross CEO. Social Media Solutions is a new introduction to those new to social media, wake-up call to those sitting on the sidelines and ROI focused for those who wonder "where the money" seeking more revenues or seeking lower costs. Instructors are proven marcom-marketing communications SEO-search engine optimization, SEM-search engine marketing, Twitter, Facebook, as well as and certified ConstantConstant experts.

Course topics include:

- Why Marketing, Why Not Just Selling?
- What is Marketing?
- Social Business Models
- B2B-Business-to-Business
- B2C-Business-to-Consumer
- P2P-People-to-People

- SEO/SEM-Search Engine Optimization/Marketing
- PPC-Pay-Per-Click and other Analytics
- Social metrics and ROI-Return on Investment and TCO-Total Cost of Ownership
- Crowdsourcing - right sizing, new business development models
- Four Key Human Communications Paradigms - 1-1, 1-X, X-1, X-X

- Four Key Communications Technology Paradigms - Machine and Artificial Intelligence
- Organizational Marketing - Internal Social Networks - SharePoint, Yammer, Newsgator, etc.
- Social Media Business Corporate Integration
- Enterprise Content Management - Complex Document Content Management - Departmental Groupware
- Process & Business Intelligence
- Groupware - Communications & Collaboration - Wikis, Blogs
- Contact Center Integration and Response - "Constant Courtesy"
- 5 Key Customer Types
- #1 Rule in Customers
- Top-10 Reasons for Social Media Marketing
- Social Media Technology - new or renewed
- New Social Media Technology - Tablets, Machines, Kiosks, AI
- Social Media Apps - iPhones/iPads and others
- Age and Social Media – “You are when you were when”
- Search - Search is NOT Social
- 3 Key Google Search Spaces
- Search Advertising Google Adwords
- Getting to be #1 and, Most Importantly, Staying There
- Analytics - Exact Science ?
- The "New" Google UI-User Interface
- Websites & Social Media Experience
- Why Most Websites Suck
- #1 Rule of Websites
- Social Media Communications Integrated Websites
- Integrated Social Media & Contact Centers

DAY-PART TWO
- Social Media Marketing Defined
- Social Media "Word of Mouth"
- Social Media Shortening & Closing Sales
- It's Free but Your Time is Not Free
- Place - One of the Four Marketing P's - Place, Now Online
- Promotion Types
- Email Marketing
- Event Marketing
- Online Surveys
- Video - YouTube
- Press Releases
- IR – Investor Relations
- White Papers
- Webinars
- Events
- TradeShows
- Magazine Ads
- Billboards
- Newsletters
- Podcasting
- Conference calls
- Webseminars
- Press Conferences
- TV advertising
- Blogs - Why They Work & Why They Fail
- Setting Up a Blog
- Writing for a Blog
- Marketing a Blog
- Stock Media Services
- Facebook
- Creating a Presence on Facebook
- Integrating Facebook with Email and other Tools
- Facebook Integration with Contact Centers
- Linkedin
- Twitter 101 - Basics
- Twitter Postings - Do's and Don’ts
- Twitter Winners
- Twitter Tools
- 50+ Real-Life Twitter Case Studies
- Growing Your Business Via Social Media
- Time Management & Social Media
- Measuring Success
- Social Media Security
- Social Media Compliance - Regulatory and Common Sense Rules - SEC-FINRA, PCI, SOX
- More Compliance - SEC Rules 17a-3 17a-4 & NASD Rule 3110
- Staff-User Education, Compliance & Management
- Marketing Tools - EDCAL-Editorial Calendars
- Custom topics such as Chotchkies, coffee cups, pencils, giveaways, etc.
- Next Steps
- Future Trends, Solutions and Technologies
This outline subject to change without notice.

About Social Business College
Social Business College (http://socialbusinesscollege.com) is an independent forum on Social Media Communications Training, MARCOM-Marketing-Communications Applications, Contextual Communications, Media Communications, Social Business Applications, Artificial Intelligence, UC-Unified Communications and next-generation media. Related links include http://socialbusinesswire.com. Solutions include: CrossPinPoints - MARCOM-marketing-communications online calendar (http://www.crosspinpoints.com), Pictagrams - iPhone/iPad apps (http://pictagrams.com), TwitterTutors (http://twittertutors.com) TECHtionary (http://techtionary.com), iMakeupModel (http://imakeupmodel.com) and others.

Social Business College sponsors the Social Business College Summit and other educational events.

Social Media: Soup to Nuts: Making Sense of It All - Onsite class in Boulder - May 5 & 12

CONTACT: Tom Cross
Email: cross@gocross.com
Phone: 303-594-1694
Twitter - http://twitter.com/techtionary
TwitterTutors web site is http://twittertutors.com

Social Media: Soup to Nuts: Making Sense of It All - Onsite class in Boulder - May 5 & 12

BOULDER – BVSD announces Social Media: Soup to Nuts: Making Sense of It All Onsite class in Boulder - May 5 & 12. B2B, B2C, P2P, SEO, SEM and others are all calls of the wild in the social network marketing world. In this two-session course, you will gain information that will help demystify Facebook, Linkedin, Twitter, Google, and other social media concepts. You will also learn about the financial benefits to you personally and your business professionally. We will discuss more than 50 real-life case studies, how Search Engines work, what are the key customer service/support benefits to Twitter, and what are the top reasons to use Linkedin. Leave class knowing how to increase revenues and market share, and how to reduce customer support costs.

Where: 6600 Arapahoe Road - Boulder, Colorado

When: Thursdays 6:30 pm - 9:00 pm; 2 sessions starting May 5, 2011, ending May 12, 2011

Fee: Tuition: $79.00

For registration - click here - http://bit.ly/hUzbyt

Background - Instructor is Tom Cross - developer of TwitterTutors (http://twittertutors.com) - a MARCOM-marketing-communications provider. For example, here are the Top-10 business benefits of Twitter and online/onsite TwitterTutors Tips training. “Twitter is a very exciting social networking, social media and business opportunity for business and all organizations,” noted Tom Cross – CEO. “We focus our training on key management performance issues such as using Twitter for selling, customer support and communications.” TwitterTutors Tips is an hour of onsite or online actionable information to help organizations realize the potential of Twitter to reduce the sales cycle, reduce customer support costs, react to customer crises in realtime and overall improve customer satisfaction. TwitterCheckUP is an eight category analysis of your Twitter account in three levels – Good, Fair and Poor. TwitterTuneUP is an eight category analysis with a personal written evaluation or written and verbal with Q&A In addition, TwitterTutors Guide to be published in early 2011 will provide an ebook version of the online/onsite training.

Here are our TwitterTutors.com Top-10 Reasons to Twitter for your business, enterprise or organization:

1 – Most important, Twitter is like everything you do, it’s about people. Search is about finding things. You search for things, you buy from people. Even online, you want to make a personal connection with the provider. Because you want to know “if” you buy something from them, the will “be there” to help you if it doesn’t arrive ontime, is broken, needs repair and maybe get a replacement or new one when the time comes. Twitter is all about social, not search. Simply search is where people look (browse-search) for you, whereas, Twitter is all about push out ideas, help, commenting to your fans (followers), letting people know about your business and everything else. Key point is, with Twitter, followers must choose to follow you and can unfollow just as easy.

2 – Upsell – certainly and obviously, you can add “French fries” to your “Happy Meal” product. Customers don’t just want to buy once, they want to buy more and create a “social relationship” with the companies they buy from. One great friend Roger Toennis is building a social networking company called Loyal2me.com based all around customer loyalty and how providers can use loyalty to not just gain but retain customers. In other words, Twitter can help build that “be social, get close” strategy.

3 – Pitchsell – many companies have great “pitchmen” who are in the media “spotlight.” Not even company liked Carl’s Jr. can hire Paris Hilton to “push” their product but every company can have a Twitter-Talent pitching on their behalf. Twitter is very democratic, you build followers “one at a time” and they can with two clicks, unfollow you. If you are boring, not “on target,” not helpful or just waste people’s time with gibberish, then they will unfollow you.

4 – Resell – You can easily test new products or add (resell) other products to your product line quickly and easily. Since Twitter keeps you in touch with your follows instantly you can let them know what you are thinking and while you only have 140-characters, you can easily push them off to your website, blog or link.

5 - Cross-sell - one of the really creative and frankly, very social aspects of Twitter is “cross-selling.” Love the name as it’s my name but cross-selling is being so social you help your followers with other ideas. “You bought those shoes, then this hat, coat, makeup, spa, trip, skincare, iPhone app, car, etc. would go nicely with that.” Cross-selling is helping your customers be better people and in turn be better, more loyal customers to you. At TwitterTutors we think by showing you and telling you all we know, we can help you be more successful whether you use/need our help or not.

6 – Follow-up sales – Are you happy with the product you bought or just merely satisfied. Follow-up is not support, follow-up is about what can I do to help you improve your use, application or train you on the product.

7 – Shorter selling – We have provided tutorials for nearly a decade now proven to reduce the sales cycle. Twitter gets you “in the game” faster than other means. In business, you have, other than your product/service, only two principal means to marketing – time and money. Lady Gaga has been around for seven years but it’s only been a little more than a year that she skyrocketed to success. It may take that long to get your product/service to market. If, however, you have a gazillion dollars, you can let everyone know on the planet today what you have. Twitter gives you a “time warp factor” that can shorter the time to market and the customer sales cycle to purchase the product.

8 – Outselling the competition – if you are not talking (Twittering), they have the “microphone.” Your competitors will be talking to your prospective or current customers without you even walking in the door.

9 – Supporting Selling – This is easy. Twitter not just lets you talk to one customer but to a whole lot of them. Customer service can ruin a business if “by word of mouth” customers talk you down to their friends (remember we listen and believe our friends more than companies). Twitter shows you care, are concerned and willing to take immediate-instant action. This is because Twitter is about the “now,” not later, next week or never. Simply, if you don’t care, then don’t Twitter and your competition will love you for it.

10 - Cool selling – Twittering is actually a lot of fun, shows your customers you are engaged in social networking, social media and “with it” when it comes to innovative marcom-marketing-communications.
In conclusion, here are our Top-10 reasons to Twitter, you may argue with them or come up with your own but you are now a lot smarter about Twitter than you were even a little more than a minute ago.

We will leave you with one of Top-10 TwitterTutorsTips – rewrite it. Abe Lincoln rewrote the Gettysburg Address many times until he got it right and it has lasted quite a long time. Just because you can say it in 140 characters, rewrite at least one time from a different angle and you can learn that re-writing is almost as important as writing.




TwitterTutors provides:
-Top-10 TwitterTutorsTips for Business Success via onsite and online
- 101 Introduction, Team, Business Case, Why Twitter?
- 201 ProTips - Tips, techniques and tools
-TwitterTutors Guidebook – available in early 2011
-TwitterCheckup – an eight-category analysis of your Twitter site in Good, Fair, Bad levels
-TwitterTuneUP – an eight-category analysis of your Twitter site with recommendations – delivered two ways:
1) personal written evaluation and 2) written-verbal evaluation with Q&A.
- Twitter Analysis and consulting - if you HATE Twittering, blogging, and article writing, don't get it, but believe it is important, we will do it for you.
- MARCOM-marketing communications - AdWords SEO, customer case studies, webseminars, public relations, press releases, event planning including conferences with exhibitors and product/partner rollout, training - development and delivery, executive speeches and White Papers, we have proven "award-winning" results. To schedule email cross@gocross.com.

Our twitter accounts are http://twitter.com/techtionary and http://twitter.com/beautyapps.

EDITOR NOTE: Our courses, consulting and services are NOT about Adder programs, getting you followers by spam techniques and other questionable activities such as automated money-making activities.

ABOUT
TwitterTutors (http://twittertutors.com) is a training and Twitter services group with news and views on Twitter technologies, services, channel partners, developers, providers, cell apps and other players. TwitterTutors is produced by TECHtionary.com.

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GoProSwimming.com Patent-Pending Cross-Stroke™ Announced

FOR IMMEDIATE RELEASE
Media Contact: Tom Cross
303-594-1694
cross@gocross.com

GoProSwimming.com Patent-Pending Cross-Stroke™ Announced
New Strategy for Swimming Crawl Reducing Stress, Strain, Injury

BOULDER – April 25, 2011 – GoProSwimming.com™ announced today an innovative new patent-pending approach to swimming and swim training lessons available at http://www.goproswimming.com. In traditional crawl swimming, “As the arm goes beneath the water, power is lost as there is no ability from shoulder muscles to pull the swimmer through the water,” noted stroke developer Tom Cross.

“The only forward force is gained as the arm passes the 90 degree mark (straight down) and the shoulder muscles push backward until the arm comes passed the hips and leaves the water.

In the Cross-Stroke™ video are examples to dramatize the poor performance and injury caused by traditional freestyle stroke swimming. The patent-pending Cross-Stroke™ maximizes performance through more effective use of both the bi- and triceps power muscles while nearly eliminating injury.

As shown in the video/animation training tutorial is an example of wasted effort and misuse of muscles.
That is, there is relatively little muscle strength in shoulder rotator cuff which can also result in inflamed and injured called "swimmer's shoulder."

In addition, there is no power in this part of the stroke, wasting time, energy and muscle effort. According to Maya Poulter, a competitive swimmer for more than ten years, “the biggest difference for me was that I swim a lot faster but also got a way better workout and burned more calories.” Courtney Bice, a swim instructor, noted “I have gotten a huge improvement in my lung capacity as well as increases in bicep and tricep strength and there is something for everyone with the Cross-Stroke™- it’s absolutely wonderful.”

(Full length comments from these and other swimmers are included in the video). The Cross-Stroke™ video is available downloadable in PC and iPod/iPhone formats from the http://www.goproswimming.com


The purpose of GoProSwimming.com™ is to provide a “fresh-face” to an overly crowded list of sports publications, newsletters and other publications. In addition, vendor/provider web sites are terribly confusing, and most importantly, often biased to a vendor solution.

GoProSwimming.com™ will also provide white papers, customer case studies, training courses and other customer-oriented material.

ABOUT GoProSwimming™ Corporation

GoProSwimming™ Corporation is a vendor-independent service not owned or operated by any sporting goods manufacturer, media network, equipment, or other entity. GoSwimming™ is operated as a service to small-medium and enterprise companies seeking unbiased answers, solutions and guidance.